Thursday, October 15, 2015

The Ultimate 50 Business Directory Websites List to Place Your Business Online 2015

If you are a website owner or webmaster for a client’s website, listen up. Search Engine Optimization is important to you, yes? Over the past year, Google has updated their algorithm to make quality links more important than quantity.

Here I Mention List of 50 US, UK, Australia & Canada Business Directory List to mention your Business Online:


Saturday, June 6, 2015

The Best 22 SEO Tools You Can Manage and Lead for Campaign

Search engine optimization has come a long way.

From keyword stuffing, article directories, and online bookmarking to link prospecting, link poaching, and broken link building, SEO has gravitated away from being a numbers game to being a full-fledged marketing campaign that prioritizes quality above all else.

This is evident with the algorithm changes Google, arguably the most important search engine in the world, has made throughout the years.

As Google and other search engines are making an effort to provide users with relevant search results for the keyword phrase, so should you.

If you're an affiliate marketer, entrepreneur, or website owner, you need to be more accountable with the kind of website and backlinks you're building.

In other words...

Therefore, you will need to use the best SEO tools that will educate you on the best on- and off-page optimization practices and provide you with data that will help you build an SEO campaign guaranteed to boost your search rankings for your chosen keywords!

Here's What You’ll Learn…

  • How to use each tool the right way by reading the resources featured below each tool
  • What influencers and marketing experts are saying about each featured SEO tool

Keyword Research

Your chosen keyword phrases for your web pages will lay the groundwork of your SEO campaigns.

To choose the best and most appropriate keywords for your site, the tools featured in this section will help you mine relevant data and keyword suggestions to broaden your choices and make an informed decision.

1. Google Keyword Planner

Pricing: Free

Why use this SEO tool?
  1. Identify monthly search volume - Determine which target keywords to optimize for based on the number of searches made on each keyword phrase every month on Google. Optimizing for keywords with the most search volume increases your chances of getting found on search results.
  2. Refine searches for local SEO - If you are optimizing your website or blog for local SEO, you can filter out the data according to demographics (geographical location, language, basis of research, negative SEO) for more accurate data.
  3. Check Historical Research activity - Predict whether or not the keyword phrase will gain more search volume over time using Historical Research, which reveals a keyword's popularity over a 12-month period.
Resources on how to use Google Keyword Planner:


Pricing: Free, Pro Lite ($48/month), Pro Basic ($68/month), Pro Plus ($88/month)

Why use this SEO tool?
  1. Gather more keyword suggestions - If Google Keyword Planner is unable to provide you with sufficient keyword suggestions to choose from, will return hundreds of suggestions, complete with Search Volume, CPC, ad Competition, using Google's Autocomplete function.
  2. Find best keywords referring to other search engines - Aside from Google, provides keyword data drawn from Bing, Youtube, and App Store. Using the most appropriate keywords from the result found here can help you rank for these search engines much better.
  3. Rank for keywords that your competitor isn't - Due to the wealth of keyword suggestions this Google Keyword Planner alternative can provide, you can dig deep into its data to find obscure keywords with relatively high search volume.

Resources on how to use

3. Traffic Travis

Pricing: Free

Why use this SEO tool?
  1. Boost your keyword research - If you need to dig deeper into your target keywords, Traffic Travis lets you scrape the bottom of the barrel by cross-referencing the data you have mined from this tool with others, as wel as analyzing the performance of your competitors for the same keywords.
  2. Perform blogger outreach - Using the tool's Search Engine Tools feature, you can search for websites that link back to your own. From here, you can cultivate your relationships by thanking them for linking back to you, sending over new resources that they may be interested in linking back to, commenting on their blogs (if they own one), and more.
  3. Analyze SEO health of website pages - Get the lowdown of your site pages by running the Page Analysis and SEO Analysis features to see what you need to improve on your website or blog to optimize its performance.

Resources on how to use Traffic Travis:

4. LongTailPro

Pricing: 10-day trial (free), Long Tail Pro ($97), Pro + Platinum ($97 Today + $17/mo)

Why use this SEO tool?
  1. Dominate search rankings for long-tail phrases within your niche - LongTailPro provides users with extensive data to help you determine long-tail keywords that you should optimize for in your webpages.
  2. Analyze competitors to edge them out over your target keywords - In order to conduct an effective keyword research, you need to track the performance of web pages targeting for the same keywords and spot their weaknesses that you can capitalize on. This tool does exactly this.
  3. Supercharge your keyword research efforts - Cut down the time in your keyword research by getting all the necessary information to formulate a winning SEO strategy using this tool.
  4. It's the niche marketers tool of choice as decided by experts such as Pat Flynn, Brian Dean and Justin Cook.
Resources on how to use LongTailPro:

Website audit

 As webmasters, you need a tool that will analyze each of your web pages regarding how optimized they are for search results, as well as list down actionable items for you on how to resolve any SEO issues in your site.

The SEO tools below will not only do the aforementioned things, but also provide you with metrics to gauge not only your site, but also your competition.

5. WooRank

Pricing: Pro Plan (for webmasters) at $49/month, Premium Plan (for agencies) at $149/month

Why use this SEO tool?
  1. In-depth website reviews - Whether conducting a website audit or performing competitor analysis, WooRank provides you with a comprehensive data of a site's SEO, from on-page to off-page factors.
  2. Actionable items - After the review, the site provides you with a to-do list of tasks to improve your SEO grade. The list contains items not only for marketers (to improve off-page efforts), but also for designers (to make the site load faster).
  3. Great entry tool for SEO beginners - If you're new to the world of SEO, Woorank is a great stepping stone that will help you understand better how SEO works as an integral part of your site or blog.
Resources on how to use Woorank:

6. Screaming Frog SEO Spider

 Pricing: Free

Why use this SEO tool?
  1. Crawl all your website pages for SEO data - This tool will provide all the data you need once crawled (status code, meta data, alt tag of images, sitemap, etc.) to determine how you can further optimize your web pages.
  2. Find link building opportunities - Reverse-engineer this tool by analyzing sites where you feel you can gain a link from. You can also monitor the health of the links you've throughout the years and identify backlinks at bad neighborhoods so you can get them removed.
  3. Improve content structure - Find out which content in your website are "thin" and don't hold any value, have images without alt tags, or are using iFrames, JavaScripts, and other codes that make the site or blog load slower, among others.

Resources on how to use Screaming Frog SEO:

7. NetPeak Checker


Pricing: Free

Why use this SEO tool?
  • Bulk analysis of multiple website for SEO research - Running a mass analysis of websites using this tool will reveal to you the most relevant SEO metrics that marketers look for to determine a website's value (Page Rank, Moz,  Social Metrics, etc.). You can even export the data into a spreadsheet file to include in your plan.
  • Compare and contrast website data - Referring to the aforementioned metrics, you can easily and quickly run a test on your competitor websites to see which ones have the edge over the other that can't be seen by the naked eye.
  • Faster way to develop your campaign - Instead of manually finding out website metrics, Netpeak Checker takes away that time-consuming process so you can focus on things that matter like building a winningSEO campaign by referring the data you have gathered using this tool.

Resources on how to use Netpeak Checker:

8. SEOQuake


 Pricing: Free

Why use this SEO tool?
  1. Extract website data straight off Google search results - Get all the relevant information of all the websites featured in the search results of your target keyword. Similar to Netpeak Checker, you can export all the data into a spreadsheet file for easy access later on.
  2. Browse through your search result smartly - Since all the necessary website data is featured on each site on the search result for your keyword phrase, you can organize the order of site item in the results according to your preferred metric so you can check out the best ones and ignore the bad ones.
  3. Organize your data in the most painless way possible - Compile all the data you have amassed in a matter of seconds and file them into your research so you can refer to them later on when developing your SEO campaigns.

Resources on how to use SEOQuake:

Link building and prospecting

As link building has gravitated away from article marketing and guest blogging, you will be forced to up the ante by performing outreach and relationship building using the link data that the tools below will provide you.

From the available information, you can craft the best possible link building campaign that will ensure the success of your off-page optimization efforts.

9. Ahrefs


Pricing: Lite ($79/month), Standard ($179/month), Plus ($499/month), Premium ($1,299/month)

Why use this SEO tool?
  1. Deep backlink analysis - Find out all the web pages linking back to your site, complete with their social metrics, internal and external links of each, referring domains, backlink types, and a host of other information shown in a visual and easily digestible presentation.
  2. Intelligent link building - Perform link prospecting using this tool by comparing the metrics of different domains to determine which among them is the best, mining their backlinks, and filter each one according to need. With the data in hand, you can formulate different approaches on how to acquire backlinks from each site.
  3. Develop killer content - With the tool's latest Content Explorer feature, you can search for your phrase and receive the most popular and relevant content based on the keyword you entered. Find content from the results that you can take cue from (when it comes to producing your own content) or draw a backlink from (using te tool's tried and true features).

Resources on how to use Ahrefs:

10. Majestic SEO


Pricing: Silver Quarterly (£29.99/monthly equivalent for three months), Silver (£44.99/month), Gold (£99.99/month), and Platinum (£250.00/month)

Why use this SEO tool?
  1. Provides comprehensive link profile of websites - Whether it's your site or your competitors, this tool will harvest all website links and their categories (referring domains, external backlinks, anchor texts, and more). You can draw up a backlink analysis using the data provided here so you can launch link building campaigns.
  2. Develop SEO campaign using helpful tools - Aside from their industry renown Site Explorer, there are other tools in Majestic that prove to be useful in crafting sophisticated and effective link building strategies such as the Clique Hunter (identify backlink opportunities by drawing data from competitor sites with excellent link profiles).
  3. Identify possible negative SEO campaigns - Majestic SEO has the tools to help you uncover whether or not someone is performing negative SEO to your website by referring to your link neighborhood, anchor text distribution, and its Historic Index tools.

Resources on how to use Majestic SEO:

11. SEMRush


Pricing: Pro ($69.95), Guru ($149.95), Business ($549.95)

Why use this SEO tool?
  • Detailed keyword reporting - Keep track of web pages ranking for specific keywords in search engine by using the tool's Organic Search feature that reveals the top keywords, position distribution, main competitors, and competitive positioning map.
  • Additional data for Adwords - If you constantly run AdWords campaigns to boost your site's traffic, SEMrush has a Paid Search feature that also lets you find out the top keywords and competitors, as well as the amount websites are spendings on AdWords to gain the traffic they're getting at the moment.
  • Look for profitable keyword opportunities - Find all the information you need for the keywords you wish to optimize for using the comprehensive data provided by this tool so you can make an informed decision and build an effective marketing plan off it.

Resources on how to use SEMRush:

12. Monitor Backlinks

Pricing: Start ($24.90/month), Plus ($49.49/month), Professional ($99.90/month)

Why use this SEO tool?
  1. Automate link profiling - Instead of manually entering all your backlinks on a spreadsheet, this tool will do the work for you by discovering new links you've earned complete with accompanying data to help you analyze the quality of your latest backlinks such as  date found, Moz's DA/PA, social shares, anchor text, and more.
  2. Perform competitive link building analysis - Using Monitor Backlink's feature to list down your competitor sites, you will be able to extract their backlinks along with relevant data that will allow you to see patterns in their link building campaign that you can emulate.
  3. Monitor search ranking - Aside from backlink, this tool monitor search ranking fluctuations of your pages for your specific keywords. By checking on their rankings, you can see which among the links you have gained over time is causing  the fluctuation so you have reach out to the websites in question and have the links removed.

Resources on how to use Monitor Backlinks:

13. BuzzStream


Pricing: Starter ($29/month), Plus ($99/month), Premium ($249/month)

Why use this SEO tool?
  1. Supercharge your outreach campaigns - Since effective link building requires you to reach out to webmasters and blog owners, Buzzstream allows you to find, list down, and email contacts using customized templates straight from the tool. You can add new prospects from your existing list and track the status and actionable items for each to further organize and manage your outreach efforts.
  2. Integrates well with your existing and scalable link building campaigns - Aside from link prospecting, you can find websites where you can implement your broken link building strategy and list them down using this tool.
  3. Simplify your approach to link prospecting - Get rid of bulky spreadsheets with confusing column and stick with the seamless and efficient approach taken by Buzzstream with regard to looking for link opportunities such as "buzzmarking" a page for later use, highlighting particular contacts, and others.

Resources on how to use Buzzstream:

Content optimization

While content is king, it will only be as good as a beggar if it doesn't observe the best practices of producing and publishing content.

By using the tools below, you will be able to gain insight on posts that receives the most social shares that you can emulate in your content writing, as well as improve your content marketing ROI so your posts will serve the purpose of turning visitors into leads or customers.

14. BuzzSumo 2015-05-16 20-28-50

Pricing: Pro ($79/month), Pro + Trending ($139/month), Agency ($239/month)

Why use this SEO tool?
  1. Analyze viral content within your industry - Search for your keyword to receive top results that have been shared the most times on social media, as well as their backlinks, its social media sharers. Referring to your results, you are able to gain insight on the kind of content that gets shared most often so you can come up with your own viral post.
  2. Find influencers in your niche and build a tribe - Using the tool's Influencers feature, you can search for the most influential social media users in your niche, the kind of content they're sharing, the domain of the web pages they have shared, and other factors to help determine whether or not you should reach out to them.
  3. Stay on top of most popular topics and keywords - Using the Trending and Content Alerts features of the tool, you can draw information for the most discussed topics so you can newsjack and gain more traffic from your audience by providing them with relevant content.

Resources on how to use Buzzsumo:

15. TrenDemon


Pricing: Publishers (free), Pro Marketers ($399/month)

Why use this SEO tool?
  1. Increase conversion rate of content - If you want visitors to perform a desired action from your content that ranks on search results for a specific keyword, then using this tool to analyze your page will provide you optimization suggestions to increase the chances of visitors to convert with your content.
  2. Analyze which content tactics produce the best results -  TrenDemon tracks and measures how you content has performed over time to deliver you with content suggestions that has been successful based on the other content in your website or blog.
  3. Deliver relevant content to your audience - By signing up for a publisher's account, you can monetize from your blog posts when visitors click promoted content from TrenDemon's content network. This also improve visitor's activity on your website or blog by providing content relevant to the post without disrupting user experience.

Resources on how to use TrenDemon:


The tools featured in this section are the SEO's Swiss army knife - they will do a little bit of everything to help you set up a comprehensive and exhaustive SEO and marketing campaign. These will also let you manage client reporting through the creation of visually compelling presentations with a click of a button. 

16. Moz


Pricing: Standard ($99/month), Medium ($149/month), Large ($249/month), Premium ($599/month)

Why use this SEO tool?
  1. Receive actionable on-page optimization tips to your website pages - Take away the guesswork of figuring out the best on-page practices by simply running your site pages using Moz to see how optimized each are based on your chosen keywords. The tool also lets you perform crawl diagnostics and see which pages aren't loading properly, which can be affecting your website performance.
  2. Access to comprehensive link analysis and building - Find out the health of your link profile by finding out the kinds of websites linking to your web or blog posts using Moz's patented Domain and Page Authority. You can also refer to the data found here as well as using Open Site Explorer and Rank Tracker to develop link building strategies and campaigns that you can implement over time.
  3. Allows you to run fiull-scale SEO campaigns complete with analytics - Aside from the benefits above, Moz lets you conduct keyword research and apply them to your website content. After building backlinks pointing to these pages, you can track and measure their search ranking performance using the tool's built-in analytics. Refer to the data and find ways on how to optimize your campaigns even more.

Resources on how to use Moz:

17. Raven Tools


Pricing: Raven Pro ($99/month), Raven Agency ($249/month)

Why use this SEO tool?
  1. Integrate research and SEO for effective campaigns - Choose from analyzing a keyword or domain name to reveal relevant SEO data that you can leverage in developing an on- and off-page campaign to optimize for your chosen keywords and increase your backlinks at trustworthy sites. You can generate a visually stunning report of your website performance after  your campaign so you an share and communicate the results more effectively to your clients or team.
  2. Manage and optimize content from different writers - The tool's Scribe feature is perfect for content managers who are handling a pool of writers who will produce articles and posts for their client blogs. Managers can input the content in Scribe and analyze their SEO scores to determine how optimized each post is for their target keyword.
  3. Analyze social media information - Sign up your social media accounts in Raven Tools so you can track your feeds from each and directly reply to your fans and followers.

Resources on how to use RavenTools:

18. Searchmetrics


Pricing: Essentials ($69/month), Suite Business ($2,000/month)

Why use this SEO tool?
  1. Robust keyword research and analysis feature - Since all great SEO campaigns are built by using the right keyword, Searchmetrics offers a host of features to help you find the best and most appropriate keywords to optimize for. The keyword suggest option lets you find keyword suggestions not provided by other dedicated keyword tools, while the Historical Traffic Analysis and top 50 rankings for a keyword will give you insight on how to you can improve your on-page SEO, as well as track your most current competition.
  2. Flawless reporting - A click of a button will generate a comprehensive report for you complete with images, charts, and graphics that non-SEO people will understand.
  3. Data is streamlined to your convenience - Searchmetrics gathers heaps and bounds of SEO data but it brings them back to you in the most comprehensible manner possible. The Competitive Analysis Feature lets you look back data to as far as two years ago to see how your site or competitor's has performed since then, while the Link Module reveals telling information about a site's backlinks.

Resources on how to use Searchmetrics:

19. SEO Powersuite

seo powersuite

Pricing: Free, Pro ($299/month), Enterprise ($699/month)

Why use this SEO tool?
  1. Stay on top of your website's technical factors - The tool's Site Auditor will reveal to you all the on- and off-page factors of your website. You can use the data to attend to SEO areas that need improvement and maintain the performance on those that you have been doing correctly. If you are working on client sites, you can create a customizable and easy to understand report that you can share with them.
  2. Monitor site rankings on search results - Rank Checker lets you view your web page's performance and your keyword phrases on Google, Bing, and other search engines to determine how you should approach your SEO campaign with your chosen keywords.
  3. Stay on top of your links as well as your competitors - Using SEO Spyglass and Link Assistant together will allow you to find link prospects using your competitor's link profile, which could form as the foundation of the link building campaign.

Resources on how to use SEO Powersuite:

20. cognitive SEO


Pricing: Professional ($99/month), Premium ($199/month), Elite ($499/month), Build Your Plan ($999/month)

Why use this SEO tool?
  1. Create reports and campaigns in an instant - Auditing a website to reveal relevant SEO data and turning them into a visually appealing report filled with charts and stats can be done with a click of a button using cognitiveSEO. Setting up a campaign gives you more access to SEO data and the ability to compare your competitor for backlinks and other pertinent SEO information.
  2. Receive data-driven link analysis - Get a lowdown of all your links that include vital SEO metrics as well as non-standard factors (type of page where the link is posted, location of link on page, anchor text, and more). You have the ability to filter the links from the list according to metric and depending on your priority.
  3. Track SERP for chosen keywords - Use data featured in this option to get a better understanding of your competition for the same keyword and formulate a strategy on how to approach your link building campaign.

Resources on how to use cognitive SEO:

Content delivery network

To ensure that your website or blog will continue to perform at full power at all times regardless of the thousands - if not millions - of visitors you will receive at the same time, you need a CDN that will manage your bandwidth and provide visitors with a seamless user experience and fast loading times.

21. MaxCDN


Pricing: Bandwidth Pricing Per GB. Click here for more information.

Why use this SEO tool?
  1. Make your site or blog load faster - Site speed has been considered as an SEO factor, which is why you need to use a content delivery network (CDN) out there. MaxCND is one of the best out there that lets you save bandwidth and reduce web hosting load to provide consistently fast loading times regardless of number of visitors viewing your site at the same time.
  2. Lets you customize CDN options  - The tool's control panel features SSL support, helpful analytics to figure out who your visitors are and how they are accessing your site, and the ability to deliver different types of content on your site while maintaining site speed, among others.
  3. Increase website security - Keep your website risk-free using MaxCDN's IP whitelisting and two-step authentication to keep spammers as far away as possible.

Resources on how to  use MaxCDN:


The foundation of every successful SEO campaign ends and begins again with your website analytics tool.
Harnessing the power of this tool by tracking and measuring the appropriate metrics for your SEO strategies will allow you to determine the hits and misses of your campaign, which you can use to further tweak and improve your campaigns until you get them right.

22. Google Analytics

google analytics

Pricing: Free

Why use this SEO tool?
  1. Definitive and comprehensive analytics tool - Provides valuable website data to help you determine the best referral sources, bounce rate, conversion rates, and more.
  2. Scale all your marketing efforts, including SEO - Create SEO goals so you can effective track your SEO campaigns in relation to the available website metrics related to your campaign.
  3. Improve content and page performance - Referring to content metrics such as bounce rate, time on page, and referral traffic, you can use the data to optimize your content accordingly so it performs on search results much better and improve visitor retention.

Resources on how to use Google Analytics:

Final Thoughts

While these are the best SEO tools that will help you get the search rankings your website or blog deserves, these are by no means miracle workers.

They won't make your site magically appear at the top of search results.

What these do are provide you with data to help you build and develop an effective and measurable SEO campaign that will raise your ranking at search results for your chosen keywords.

Blog Source :

Thursday, April 30, 2015

SEO: Out with The Previous, in with The New | Webupon

Have you ever been guilty of permitting keywords to guide your content?

We promise to not choose you an excessive amount of if you have got, because it was once the case that articles filled with keywords would end in important visibility. Those days have passed, however, with additional refined, user-led practices currently doing the business.

Read more:

SEO: Out with The Previous, in with The New | Webupon

Wednesday, May 7, 2014

Google Analytics Fundamenatal IQ Test Questions for Preparation

Google Analytics Fundamental IQ Test Preparation

Google Analytics IQ Test

Note: Highlighted Options are The Right Answers

1.What is Bounce Rate?
A) the percentage of visits to your site where the visitor viewed only one page and then exited without any interaction on your site
B) the number of times unique visitors returned to your website
C) the percentage of sessions for which the visitor can be tracked as unique
D) the percentage of site exits

2.How would you track visitors coming from an email, banner, or newsletter campaign?
A) by manually tagging the destination URLs of the campaign
B) Google Analytics will track visits coming from any campaign automatically
C) by turning autotagging on
D) It is not possible to track visitors coming from non-AdWords campaigns

3.What does a high bounce rate on a landing page associated with a particular keyword suggest?
A) The keyword will have a relatively high ROI
B) The content on the landing page does not properly match the expectations of visitors who searched on that keyword
C) The landing page is highly relevant to the keyword
D) You should stop buying the keyword

4.How would you set up Google Analytics to attribute conversions to the original referring campaign?
A) Add "utm_nooverride=off" to the end of your campaign URLs
B) Conversions are attributed to the original referring campaign by default
C) Add "utm_nooverride=1" to the end of your campaign URLs
D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior

5.How is click-through-rate calculated?
A) clicks / impressions
B) visits / impressions
C) clicks / visits
D) absolute unique visitors / impressions

6.You want to exclude your company's internal traffic from your reports. Which RegEx would exclude the IP range to (Hint: Use the RegEx Generator in the Google Analytics Help Center)
A) 193\.88\.222\.(1 -10)
B) ^193\.88\.222\.([1-9]|10)$
C )
D) 193\.88\.222\.[1 -9]| 10

7.Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement?
A) the _link() or _linkByPost() method
B) the _trackTrans() method
C) the _setLocalRemoteServer() method
D) This is tracked automatically; no additional configuration is required

8.How would you find out which keywords visitors from Tokyo used to find your site?
A) This information is not available in Google Analytics
B) Search for "Tokyo" in the All Traffic report
C) Select the "Keyword" dimension in the Map Overlay (Location) report
D) Select the "City" dimension in the Keywords report

9.You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing the URL of your site directly into their browser?
A) You cannot track conversions when a visitor returns as "direct" (i.e. by typing the URL of your site directly into their browser)
B) Google Analytics does this by default (within 18 months)
C) Google Analytics does this by default (within 6 months)
D) Tag the URL in the email with a campaign of "nooverride"

10.A visitor arrived at your website via referrer A on one occasion, and then via referrer B on another. During the second visit, the visitor completed a purchase transaction. To what source will the purchase transaction be attributed?
A) referrer B B) referrer A
C) direct
D) (not set)

11.You define a URL Destination goal by_.
A) editing the profile and specifying the request URI of the conversion page
B) adding the e-commerce code to the goal page
C) adding the conversion ID to the tracking code on the goal page
D) dragging the goal page onto the Dashboard

12.Which reports tell you how many automatic crawlers (search engine robots) visited your website?
A) Google Analytics does not track the vast majority of crawlers since they are classed as personally identifiable information
B) Google Analytics does not track the vast majority of crawlers since most do not have IP addresses
C) The Network Properties reports
D) Google Analytics does not track the vast majority of crawlers since most do not execute JavaScript

13.What is one way of determining whether an increase in Average Time on Site actually reflects an increase in site interaction?
A) look for a corresponding increase in Bounce Rate
B) look for a corresponding increase in Direct visits
C) look for a corresponding increase in Pages/Visit
D) look for a corresponding decrease in Direct visits

14.You are an online merchant. A customer makes an order to be delivered to his home address. He then decides to make a separate order to be delivered to a friend's address. How many transactions will be reflected in your reports?
A) 0
B) 1
C) 2

15.Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply)
A) the percentage of visits that result in a site registration
B) the percentage of visits that are unique
C) the percentage of visits which contain only one page view
D) the percentage of visits during which visitors spent at least 2 minutes on the site

16.What kind of intelligence events are available in Google Analytics? (Select all that apply)
A) Automatic alerts
B) Custom alerts
C) Weekly alerts
D) Daily alerts

17.You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy?
A) Not all visits include a site search; only those which did are included in the conversion rate calculation in the Site Search Terms report
B) The Site Search Terms report is only able to show goal conversion rates for one of your goals
C) Of those who perform a search during their visit, fewer are likely to convert
D) This is a bug; the figures should match

18.Which is the recommended parameter for identifying different versions of an ad?
A) utm_creative
B) utm_medium
C) utm_content
D) utm_ad

19.What is the purpose of the URL builder?
A) to optimize landing pages
B) to generate a URL with tracking parameters
C) to generate the URL tracking parameters that need to be appended to an organic search result
D) using the URL Builder is required to track AdWords visits

20.Which report would you use to assess whether visitors who search your website have a higher conversion rate than visitors who do not?
A) Site Search Overview report
B) the Goal Conversion tab on the Site Search Usage report
C) the Goal Conversion tab on the Search Terms report
D) It is not possible to obtain this data

21.Which of the following will Google Analytics track by default? (Select all that apply)
A) the referrer that directed a visitor to your site
B) the number of visitors to your site
C) the average amount of time people spent on your site
D) the click path of an individual visitor

22.Which is the recommended way to prevent URL query parameters (session_id, for instance) from appearing in Content reports?
A) Create an exclude filter in the profile
B) Create an include filter in the profile
C) Exclude them in the main Profile Settings
D) This is not possible

23.Which of the following would prevent you from creating a new profile in Google Analytics? (Select two)
A) You have not opted in to Benchmarking
B) You do not have access to the code of the website
C) You do not have admin rights to the Analytics account
D) You have already reached the maximum number of permitted profiles for your

24.You have two profiles which track the same web property. You copy a URL Destination goal from Profile 1 and enable it in Profile 2. A week later, you find you are receiving goal data in Profile 1 but not in Profile 2. Which of the following could be the reason? (Select two)
A) Profile 2 has colliding filters that prevent any data from appearing
B) Profile 2 has a filter that manipulates the Request URI
C) The tracking code has been incorrectly applied in Profile 2
D) AdWords has been incorrectly linked to the profile

25.Which of these best defines a URL Destination goal in Google Analytics?
A) the most popular page on your site
B) a page that has given you revenue
C) a KPI
D) a website page viewed by the visitor once they have completed a desired action

26.Which of these definitions best describes what a referrer is?
A) the URL of the website from which a visitor came
B) the web page to which your server defaults when no page on the domain is specified
C) a virtual container for holding computer files
D) the process of converting a numeric IP address into a text name

27.Why might a website have traffic appearing as coming from " / referral"?
A) On some pages of, the Google Analytics Tracking Code is called more than once
B) These are returning visitors to
C) Autotagging has not been enabled
D) has several subdomains and the Google Analytics Tracking Code has not been customized accordingly

28.How would you configure a profile to include only Google CPC data?
A) Add two include filters to the profile: one requiring Campaign Source to be "google", and the other requiring Campaign Medium to be "cpc"
B) Add an include filter requiring Campaign Source to be "google I cpc"
C) Link the profile to your Ad Words account
D) This is not possible

29.Which is NOT a standard Google Analytics campaign variable?
A) utm_source
B) utm_adgroup
C) utm_term
D) utm_content

30.Which of these are available in Real-Time reporting? (Select all that apply)
A) Active number of visitors
B) Total number of visitors today
C) Pageviews per minute
D) Pageviews per second

31.How can you ensure that clicks and visits match in your AdWords Campaigns report?
A) Place the Google Analytics Tracking Code before the </body> tag
B) Enable autotagging in AdWords
C) Make sure your browser allows cookies
D) You can't because Google Analytics tracks visits and imports click data from AdWords

32.Which of the following are elements of the Event Tracking data model?
A) categories, actions, labels
B) actions, titles, values
C) actions, labels, methods
D) categories, labels, formats

33.True or False: In Google Analytics, you can see how many visitors are on your site right now.
A) True.
B) False.

34.Which of these best describes the differences between a first- and a third-party cookie?
A) A first-party cookie is a temporary cookie and a third-party cookie is a persistent one
B) A first-party cookie is set by the same web site you are visiting, a third-party cookie is set by a different web site than the one you are visiting
C) A first-party cookie is set by a different web site than the one you are visiting, a third-party cookie is set by the same web site as the one you are visiting
D) A first-party cookie may only contain one attribute, a third-party cookie may contain several attributes

35.Which of the following is true about Visit Duration?
A) Visit Duration categorizes visits according to the amount of time spent on the site.
B) Visit Duration is the same metric as Avg. Time on Site.

36. True or False: The order in which filters appear in your Profile Settings matters
A) True: Filters are executed in the order in which they appear
B) False: Filters are not executed in the the order in which they appear

37.Where do you find the URL Builder?
A) in Conversion University
B) in "Settings" > "Edit" > "Main Website Profile Information"
C) in the Help Center
D) You must ask a Google Analytics Authorized Consultant for access to the URL Builder

38.You are implementing e-commerce tracking on your client's site. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation?
A) _gaq.push(['_addTrans',
'San Jose',
'Green Medium',

B) _gaq.push(['_addTrans',
'San Jose',
'Green Medium',
_gaq. push(['_trackTrans']);

C) _gaq.push(['_addTrans',
// affiliation or store name

39.Temporary cookies differ from persistent cookies because:
A) temporary cookies cannot last for more than 30 minutes
B) temporary cookies are removed when you close your browser
C) temporary cookies can be deleted while persistent cookies cannot
D) temporary cookies are set by a third party

40.What kind of cookies does Google Analytics use?

A) first-party; utma, utmb, utmd

B) first-party; utma, utmb, utmz

C) third-party; utma, utmz, utmv

D) third-party; utma, utmb, utmz

41.Which of the following are metrics?
A) Browser
B) City
C) Pageviews
D) Avg. Time on Site

42.How might you use the information in the Landing Pages report? (Select two)
A) to see where visitors are entering the site
B) to identify your high bounce-rate landing pages
C) to see where visitors are exiting the site
D) to identify your most-visited site pages

43.Which of the following are dimensions?
A) Screen Resolution
B) Region
C) % New Visits
D) Bounce Rate

44.If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports?
A) Placement URL
B) Match Type
C) Campaign
D) Ad Group

45.Which of the following should you manually tag with campaign tracking variables?
A) organic search results, referrals and bookmarks
B) banner ads, referrals, and all CPC campaigns
C) AdWords campaigns only
D) banner ads, email campaigns, and non-AdWords CPC campaigns

46.Why is it important that you maintain one unfiltered profile when using filters with your analytics account?
A) There is no reason to maintain an unfiltered profile
B) You can only use predefined filters with unfiltered profiles
C) Without one unfiltered profile, you will not be able to use a filter for multiple profiles
D) You will need to configure your goals in the unfiltered profile
E) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed

47.Your AJAX-based gaming website is hosted on a single html page. Which is the best way to measure the percentage of visits during which more than 5 games were played? (Select the best answer option)
A) Track each game-play as an event and define a goal for greater than 5 events per visit.
B) Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit.
C) Track each game-play as a virtual pageview and define 5 separate goals, one for each virtual pageview.
D) Track each game-play as an event and define 5 separate goals, one for each event.

48.You manage a website that sells household appliances. Your site assigns the product id 17 (pid=17) to all pages related to refrigerators. You would like to have a profile where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?
A) Filter 1-- Type: Custom Include; Field: Request URI; Pattern: "/refrigerator"
Filter 2-- Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"
B) Filter 1-- Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"
Filter 2-- Type: Custom Include: Field: Request URI: Pattern: "/refrigerator"
C) Either of these would work

49.What does _trackPageview() do?
A) expedites page load time
B) enables e-commerce tracking
C) registers a pageview
D) registers an internal site search

50.Which of the following could explain why Google CPC visits are not showing up in Google Analytics? (Select all that apply)
A) The wrong match type has been selected in the profile settings
B) Autotagging has not been enabled
C) A redirect on the landing page stripped out the gclid
D) Ecommerce has not been enabled and no goals have values

51.You have had your Google Analytics account for months, and have been successfully tracking traffic to a web property in Profile 1. You created a duplicate profile -Profile 2- but the profile's reports are not showing any data.
Which of the following would help explain the situation? (Select two)
A) You created Profile 2 less than 24 hours ago
B) There are conflicting filters applied to Profile 2 which are preventing data from
coming through
C) You do not have access to the data
D) You applied a custom lowercase filter

52.Why can AdWords Clicks differ from Analytics Visits?
A) Some visitors may have JavaScript disabled
B) Some visitors may be blocking cookies
C) 'Clicks' and 'Visits' are different metrics
D) All of the above

53.Does Google Analytics track visits to cached pages?
A) Yes; the JavaScript is executed even from a cached page
B) No, the JavaScript is not executed from cached pages

54.Can Google Analytics track search engines other than those that it tracks by default?
A) No, the list of recognized search engines is maintained by Google
B) Yes, by modifying your Google Analytics Tracking Code
C) Yes, by adding the search engines to the Analytics Settings page
D) No. Google Analytics only tracks visitors coming from the Google search engine

55.Which of the following is NOT possible?
A) creating three profiles that track the same website
B) creating a profile that aggregates data from different Google Analytics accounts
C) creating 40 profiles
D) enabling Site Search for the profile being created

56.Which of the following could be used to track Flash events? (Select two)
A) _trackPageview()
B) _trackEvent()
C) _link()
D) _flashSite()

57.What technologies does Google Analytics use to track visitors?
A) Java and four temporary cookies
B) JavaScript and third-party cookies
C) JavaScript and first-party cookies
D) HTML only

58.What would prevent URL Destination goal conversions from being recorded? (Select all that apply)
A) The conversion page has the incorrect tracking code
B) The match type in the goal definition is incorrect
C) There was a misspelling in the URL of the goal definition
D) The Google Analytics Tracking Code is missing from the conversion page

59.Which of the following is not a valid dimension?
A) Country/Territory
B) City
C) Address
D) Region

60.Where on the appropriate page(s) should e-commerce tracking code be placed?
A) The e-commerce tracking code should replace the standard Google Analytics Tracking Code
B) The e-commerce tracking code should be placed before the standard Google Analytics Tracking Code
C) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code

61.What are the benefits of linking your AdWords account with your Google Analytics account? (Select all that apply)
A) this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visits
B) this will allow you to access your Analytics data from within the AdWords interface
C) this will allow you to have AdWords cost data imported into your Analytics account
D) this will allow Analytics to calculate ROI of your AdWords spend

62.Is it possible to make the Pages report display different names than the actual page pathnames?
A) Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview();
B) Yes, you can rename the pages by entering the desired URI in the call to link();
C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters
D) No, it is not possible

63.Which of the following would cause Google Analytics to track a visitor as new even if they had been tracked during their previous visit to the site? (Select all that apply)
A) if the visitor is blocking cookies
B) if the visitor has JavaScript disabled
C) if the previous visit occurred 6 months ago
D) if the visitor used a different browser for the return visit
E) if the visitor deleted cookies after the first visit

64.Which of the following may only be added to a profile by an administrator?
A) Custom Alerts
B) Annotations
C) Goals
D) Advanced Segments

65.You have two websites with different domains (e.g. and which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method?
A) to allow Flash content from to display on
B) to preserve visitor and session information across the two domains
C) to add to the list of referrals
D) to clear all the cookie information

66.Select the Goal URL pattern and match type that will count all of the following pages as conversions:
A) pattern is "/shoes/buy\.asp?" and match type is "Head Match"
B) pattern is "/shoes/buy.asp" and match type is "Exact Match"
C) pattern is "/shoes/buy.asp" and match type is "Head Match"
D) pattern is "/shoes/buy.asp?prodid=.*" and match type is "Exact Match"

67.Why might you see a search engine name appear in the results for your Referring Sites report (e.g. "")?
A) Someone was referred to your site via a search result page, but the keyword was not captured
B) Someone was referred to your site via a link on a personalized search engine page such as iGoogle

68.Which campaign tracking variables should you always use when manually tagging a URL?
A) utm_campaign, utm_adgroup, utm_term
B) utm_source, utm_content
C) utm_content, utm_campaign
D) utm_source, utm_medium, utm_campaign

69.Which of the following visitors would be reported as coming from "direct / (none)"? (Select wo)
A) visitors who typed your site's URL directly into their browser
B) visitors who came to your site via a bookmark
C) visitors who came to your site via a banner ad
D) visitors who came to your site via an AdWords campaign

70.On all the e-commerce transactions are assigned to a single traffic source: / referral. Which of the following are possible explanations?
A) This transaction page has an outdated version of the Google Analytics Tracking Code
B) Autotagging has not been enabled and none of the referring links contain tags
C) The transaction page contains code that is setting the source improperly
D) The transaction page is on a subdomain and cross domain tracking has not been correctly implemented


Which of the following are possible uses of profiles within a single G Analytics account? Select all
a. to look more closely at traffic to a specific part of the site (a page or selection pages)
b. to track web domains that belong to another account
c. to look more closely at traffic to a specific subdomain
d. to limit a user's access to a segment of data
Which of the following reports display e-commerce revenue data?
(I)the adwords campaign report
(II) the All traffic report
(III)the e-commerce section reports
a. I only
b. I and II only
c. I,II,and III
d. none of the above
What would prevent URL Destination goal conversions from being recorded? Select all that apply
a. the conversion page has the incorrect tracking code
b. The Google Analytics Tracking Code is missing from the conversion page
c. There was a misspelling in the URL of the goal definition
d. The match type in the goal definition is incorrect
Where is e-commerce tracking code usually placed?
a. on all pages in the funnel
b. on the landing page
c. on the destination url
d. on the purchase confirmation or "thank you" page?
Which of the following  G Analytic methods can be used to create virtual pageviews?
a. _link()
b. _setAllowLinker()
Which of the following would prevent you from creating a new profile in G.A.? Select two
a. you have not opted in to Benchmarking
b. You do not have access to the code of the website
c. You do not have admin rights to the Analytics account
d. You have already reached the maximum number of permited profiles for your account.
Which search engines can Google Analytics track by default?
a. most widely-used search engines worldwide
b. only
c. only the local Google search engine for the country you are in
d. only the search engines that you added to the G.Analytics Tracking Code
Why would anyone want to create virtual pageviews?
a. To track session ids
b. To track a website that uses frames
c. to track a website that uses style sheets
d. To track visitor activity that does not generate a pageview
You define a goal using Regular Expression Match and the following RegEx:
Which pages will count as conversions?
a. I and II
b. I and IV
c. I,II, and IV
d. None of above
You want a single table, to be downloaded to a spreadsheet,  that shows Visits and Pageviews for every combination of City and Browser. Which of the following would work best for this purpose?
a. Explorer option in a custom report
b. Flat table option in a custom report
c. "Add Report Tab" option in a custom report
d. This is not possible
Which of the following statements is true?
a. each profile has its own goals
b. each account has its own goals
c. each web property has its own goals
d. each tracking code has its own goals
What kind of personally identifiable data is available by default in G Analytics reports?
a. No personally identifiable data is available
b. visitor IP Adress
c. visitor age groups and genders
d. user logins
Which of the following are possible uses of filters? Select all that apply
a. Limit administrative capabilities for selected user(s)
b. Replace complicated page URLs with readable text strings
c. Exclude visits from a particular IP adress
d. Report on only a subdomine or directory
e. Include only traffic coming from a particular campaign
Your website uses a shopping car on a different domain. To ensure that visitor session data is ¿related? when ¿satching? domains, which of the following do you need to implement?
a. the _setLocalRemoteServer() method
b. The _trackTrans()method
c. the _link()or_linkByPost()method
d. This is tracked automatically, no additional configuration is required
Which of these best describes what a cookie is?
a. a temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened
b. a small text/data file written to a visitor's machine bya a web server
c. The ammount of data that can be transmited along a communications channel in a fixed amount of time
d. a ¿tiny? blank image stored on a web analitycs server
Throughout a checkout process the request URI of the page (/checkout.?¿¿?)does not change for the last 3 steps. What is the recommended way to distinguish these steps in Google Analytics?
a. On each page, add a unique request URI as an argument to _setAllowLinker()
b. On each page, add a unique request URI as an argument to _trackPageview()
c. On each page, add a unique request URI as an argument to _setDomainName()
d. On each page, add a unique request URI as an argument to _link()