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The Best 22 SEO Tools You Can Manage and Lead for Campaign

Search engine optimization has come a long way.

From keyword stuffing, article directories, and online bookmarking to link prospecting, link poaching, and broken link building, SEO has gravitated away from being a numbers game to being a full-fledged marketing campaign that prioritizes quality above all else.

This is evident with the algorithm changes Google, arguably the most important search engine in the world, has made throughout the years.

As Google and other search engines are making an effort to provide users with relevant search results for the keyword phrase, so should you.

If you're an affiliate marketer, entrepreneur, or website owner, you need to be more accountable with the kind of website and backlinks you're building.

In other words...

Therefore, you will need to use the best SEO tools that will educate you on the best on- and off-page optimization practices and provide you with data that will help you build an SEO campaign guaranteed to boost your search rankings for your chosen keywords!

Here's What You’ll Learn…

  • How to use each tool the right way by reading the resources featured below each tool
  • What influencers and marketing experts are saying about each featured SEO tool

Keyword Research

Your chosen keyword phrases for your web pages will lay the groundwork of your SEO campaigns.

To choose the best and most appropriate keywords for your site, the tools featured in this section will help you mine relevant data and keyword suggestions to broaden your choices and make an informed decision.

1. Google Keyword Planner

Pricing: Free

Why use this SEO tool?
  1. Identify monthly search volume - Determine which target keywords to optimize for based on the number of searches made on each keyword phrase every month on Google. Optimizing for keywords with the most search volume increases your chances of getting found on search results.
  2. Refine searches for local SEO - If you are optimizing your website or blog for local SEO, you can filter out the data according to demographics (geographical location, language, basis of research, negative SEO) for more accurate data.
  3. Check Historical Research activity - Predict whether or not the keyword phrase will gain more search volume over time using Historical Research, which reveals a keyword's popularity over a 12-month period.
Resources on how to use Google Keyword Planner:


Pricing: Free, Pro Lite ($48/month), Pro Basic ($68/month), Pro Plus ($88/month)

Why use this SEO tool?
  1. Gather more keyword suggestions - If Google Keyword Planner is unable to provide you with sufficient keyword suggestions to choose from, will return hundreds of suggestions, complete with Search Volume, CPC, ad Competition, using Google's Autocomplete function.
  2. Find best keywords referring to other search engines - Aside from Google, provides keyword data drawn from Bing, Youtube, and App Store. Using the most appropriate keywords from the result found here can help you rank for these search engines much better.
  3. Rank for keywords that your competitor isn't - Due to the wealth of keyword suggestions this Google Keyword Planner alternative can provide, you can dig deep into its data to find obscure keywords with relatively high search volume.

Resources on how to use

3. Traffic Travis

Pricing: Free

Why use this SEO tool?
  1. Boost your keyword research - If you need to dig deeper into your target keywords, Traffic Travis lets you scrape the bottom of the barrel by cross-referencing the data you have mined from this tool with others, as wel as analyzing the performance of your competitors for the same keywords.
  2. Perform blogger outreach - Using the tool's Search Engine Tools feature, you can search for websites that link back to your own. From here, you can cultivate your relationships by thanking them for linking back to you, sending over new resources that they may be interested in linking back to, commenting on their blogs (if they own one), and more.
  3. Analyze SEO health of website pages - Get the lowdown of your site pages by running the Page Analysis and SEO Analysis features to see what you need to improve on your website or blog to optimize its performance.

Resources on how to use Traffic Travis:

4. LongTailPro

Pricing: 10-day trial (free), Long Tail Pro ($97), Pro + Platinum ($97 Today + $17/mo)

Why use this SEO tool?
  1. Dominate search rankings for long-tail phrases within your niche - LongTailPro provides users with extensive data to help you determine long-tail keywords that you should optimize for in your webpages.
  2. Analyze competitors to edge them out over your target keywords - In order to conduct an effective keyword research, you need to track the performance of web pages targeting for the same keywords and spot their weaknesses that you can capitalize on. This tool does exactly this.
  3. Supercharge your keyword research efforts - Cut down the time in your keyword research by getting all the necessary information to formulate a winning SEO strategy using this tool.
  4. It's the niche marketers tool of choice as decided by experts such as Pat Flynn, Brian Dean and Justin Cook.
Resources on how to use LongTailPro:

Website audit

 As webmasters, you need a tool that will analyze each of your web pages regarding how optimized they are for search results, as well as list down actionable items for you on how to resolve any SEO issues in your site.

The SEO tools below will not only do the aforementioned things, but also provide you with metrics to gauge not only your site, but also your competition.

5. WooRank

Pricing: Pro Plan (for webmasters) at $49/month, Premium Plan (for agencies) at $149/month

Why use this SEO tool?
  1. In-depth website reviews - Whether conducting a website audit or performing competitor analysis, WooRank provides you with a comprehensive data of a site's SEO, from on-page to off-page factors.
  2. Actionable items - After the review, the site provides you with a to-do list of tasks to improve your SEO grade. The list contains items not only for marketers (to improve off-page efforts), but also for designers (to make the site load faster).
  3. Great entry tool for SEO beginners - If you're new to the world of SEO, Woorank is a great stepping stone that will help you understand better how SEO works as an integral part of your site or blog.
Resources on how to use Woorank:

6. Screaming Frog SEO Spider

 Pricing: Free

Why use this SEO tool?
  1. Crawl all your website pages for SEO data - This tool will provide all the data you need once crawled (status code, meta data, alt tag of images, sitemap, etc.) to determine how you can further optimize your web pages.
  2. Find link building opportunities - Reverse-engineer this tool by analyzing sites where you feel you can gain a link from. You can also monitor the health of the links you've throughout the years and identify backlinks at bad neighborhoods so you can get them removed.
  3. Improve content structure - Find out which content in your website are "thin" and don't hold any value, have images without alt tags, or are using iFrames, JavaScripts, and other codes that make the site or blog load slower, among others.

Resources on how to use Screaming Frog SEO:

7. NetPeak Checker


Pricing: Free

Why use this SEO tool?
  • Bulk analysis of multiple website for SEO research - Running a mass analysis of websites using this tool will reveal to you the most relevant SEO metrics that marketers look for to determine a website's value (Page Rank, Moz,  Social Metrics, etc.). You can even export the data into a spreadsheet file to include in your plan.
  • Compare and contrast website data - Referring to the aforementioned metrics, you can easily and quickly run a test on your competitor websites to see which ones have the edge over the other that can't be seen by the naked eye.
  • Faster way to develop your campaign - Instead of manually finding out website metrics, Netpeak Checker takes away that time-consuming process so you can focus on things that matter like building a winningSEO campaign by referring the data you have gathered using this tool.

Resources on how to use Netpeak Checker:

8. SEOQuake


 Pricing: Free

Why use this SEO tool?
  1. Extract website data straight off Google search results - Get all the relevant information of all the websites featured in the search results of your target keyword. Similar to Netpeak Checker, you can export all the data into a spreadsheet file for easy access later on.
  2. Browse through your search result smartly - Since all the necessary website data is featured on each site on the search result for your keyword phrase, you can organize the order of site item in the results according to your preferred metric so you can check out the best ones and ignore the bad ones.
  3. Organize your data in the most painless way possible - Compile all the data you have amassed in a matter of seconds and file them into your research so you can refer to them later on when developing your SEO campaigns.

Resources on how to use SEOQuake:

Link building and prospecting

As link building has gravitated away from article marketing and guest blogging, you will be forced to up the ante by performing outreach and relationship building using the link data that the tools below will provide you.

From the available information, you can craft the best possible link building campaign that will ensure the success of your off-page optimization efforts.

9. Ahrefs


Pricing: Lite ($79/month), Standard ($179/month), Plus ($499/month), Premium ($1,299/month)

Why use this SEO tool?
  1. Deep backlink analysis - Find out all the web pages linking back to your site, complete with their social metrics, internal and external links of each, referring domains, backlink types, and a host of other information shown in a visual and easily digestible presentation.
  2. Intelligent link building - Perform link prospecting using this tool by comparing the metrics of different domains to determine which among them is the best, mining their backlinks, and filter each one according to need. With the data in hand, you can formulate different approaches on how to acquire backlinks from each site.
  3. Develop killer content - With the tool's latest Content Explorer feature, you can search for your phrase and receive the most popular and relevant content based on the keyword you entered. Find content from the results that you can take cue from (when it comes to producing your own content) or draw a backlink from (using te tool's tried and true features).

Resources on how to use Ahrefs:

10. Majestic SEO


Pricing: Silver Quarterly (£29.99/monthly equivalent for three months), Silver (£44.99/month), Gold (£99.99/month), and Platinum (£250.00/month)

Why use this SEO tool?
  1. Provides comprehensive link profile of websites - Whether it's your site or your competitors, this tool will harvest all website links and their categories (referring domains, external backlinks, anchor texts, and more). You can draw up a backlink analysis using the data provided here so you can launch link building campaigns.
  2. Develop SEO campaign using helpful tools - Aside from their industry renown Site Explorer, there are other tools in Majestic that prove to be useful in crafting sophisticated and effective link building strategies such as the Clique Hunter (identify backlink opportunities by drawing data from competitor sites with excellent link profiles).
  3. Identify possible negative SEO campaigns - Majestic SEO has the tools to help you uncover whether or not someone is performing negative SEO to your website by referring to your link neighborhood, anchor text distribution, and its Historic Index tools.

Resources on how to use Majestic SEO:

11. SEMRush


Pricing: Pro ($69.95), Guru ($149.95), Business ($549.95)

Why use this SEO tool?
  • Detailed keyword reporting - Keep track of web pages ranking for specific keywords in search engine by using the tool's Organic Search feature that reveals the top keywords, position distribution, main competitors, and competitive positioning map.
  • Additional data for Adwords - If you constantly run AdWords campaigns to boost your site's traffic, SEMrush has a Paid Search feature that also lets you find out the top keywords and competitors, as well as the amount websites are spendings on AdWords to gain the traffic they're getting at the moment.
  • Look for profitable keyword opportunities - Find all the information you need for the keywords you wish to optimize for using the comprehensive data provided by this tool so you can make an informed decision and build an effective marketing plan off it.

Resources on how to use SEMRush:

12. Monitor Backlinks

Pricing: Start ($24.90/month), Plus ($49.49/month), Professional ($99.90/month)

Why use this SEO tool?
  1. Automate link profiling - Instead of manually entering all your backlinks on a spreadsheet, this tool will do the work for you by discovering new links you've earned complete with accompanying data to help you analyze the quality of your latest backlinks such as  date found, Moz's DA/PA, social shares, anchor text, and more.
  2. Perform competitive link building analysis - Using Monitor Backlink's feature to list down your competitor sites, you will be able to extract their backlinks along with relevant data that will allow you to see patterns in their link building campaign that you can emulate.
  3. Monitor search ranking - Aside from backlink, this tool monitor search ranking fluctuations of your pages for your specific keywords. By checking on their rankings, you can see which among the links you have gained over time is causing  the fluctuation so you have reach out to the websites in question and have the links removed.

Resources on how to use Monitor Backlinks:

13. BuzzStream


Pricing: Starter ($29/month), Plus ($99/month), Premium ($249/month)

Why use this SEO tool?
  1. Supercharge your outreach campaigns - Since effective link building requires you to reach out to webmasters and blog owners, Buzzstream allows you to find, list down, and email contacts using customized templates straight from the tool. You can add new prospects from your existing list and track the status and actionable items for each to further organize and manage your outreach efforts.
  2. Integrates well with your existing and scalable link building campaigns - Aside from link prospecting, you can find websites where you can implement your broken link building strategy and list them down using this tool.
  3. Simplify your approach to link prospecting - Get rid of bulky spreadsheets with confusing column and stick with the seamless and efficient approach taken by Buzzstream with regard to looking for link opportunities such as "buzzmarking" a page for later use, highlighting particular contacts, and others.

Resources on how to use Buzzstream:

Content optimization

While content is king, it will only be as good as a beggar if it doesn't observe the best practices of producing and publishing content.

By using the tools below, you will be able to gain insight on posts that receives the most social shares that you can emulate in your content writing, as well as improve your content marketing ROI so your posts will serve the purpose of turning visitors into leads or customers.

14. BuzzSumo 2015-05-16 20-28-50

Pricing: Pro ($79/month), Pro + Trending ($139/month), Agency ($239/month)

Why use this SEO tool?
  1. Analyze viral content within your industry - Search for your keyword to receive top results that have been shared the most times on social media, as well as their backlinks, its social media sharers. Referring to your results, you are able to gain insight on the kind of content that gets shared most often so you can come up with your own viral post.
  2. Find influencers in your niche and build a tribe - Using the tool's Influencers feature, you can search for the most influential social media users in your niche, the kind of content they're sharing, the domain of the web pages they have shared, and other factors to help determine whether or not you should reach out to them.
  3. Stay on top of most popular topics and keywords - Using the Trending and Content Alerts features of the tool, you can draw information for the most discussed topics so you can newsjack and gain more traffic from your audience by providing them with relevant content.

Resources on how to use Buzzsumo:

15. TrenDemon


Pricing: Publishers (free), Pro Marketers ($399/month)

Why use this SEO tool?
  1. Increase conversion rate of content - If you want visitors to perform a desired action from your content that ranks on search results for a specific keyword, then using this tool to analyze your page will provide you optimization suggestions to increase the chances of visitors to convert with your content.
  2. Analyze which content tactics produce the best results -  TrenDemon tracks and measures how you content has performed over time to deliver you with content suggestions that has been successful based on the other content in your website or blog.
  3. Deliver relevant content to your audience - By signing up for a publisher's account, you can monetize from your blog posts when visitors click promoted content from TrenDemon's content network. This also improve visitor's activity on your website or blog by providing content relevant to the post without disrupting user experience.

Resources on how to use TrenDemon:


The tools featured in this section are the SEO's Swiss army knife - they will do a little bit of everything to help you set up a comprehensive and exhaustive SEO and marketing campaign. These will also let you manage client reporting through the creation of visually compelling presentations with a click of a button. 

16. Moz


Pricing: Standard ($99/month), Medium ($149/month), Large ($249/month), Premium ($599/month)

Why use this SEO tool?
  1. Receive actionable on-page optimization tips to your website pages - Take away the guesswork of figuring out the best on-page practices by simply running your site pages using Moz to see how optimized each are based on your chosen keywords. The tool also lets you perform crawl diagnostics and see which pages aren't loading properly, which can be affecting your website performance.
  2. Access to comprehensive link analysis and building - Find out the health of your link profile by finding out the kinds of websites linking to your web or blog posts using Moz's patented Domain and Page Authority. You can also refer to the data found here as well as using Open Site Explorer and Rank Tracker to develop link building strategies and campaigns that you can implement over time.
  3. Allows you to run fiull-scale SEO campaigns complete with analytics - Aside from the benefits above, Moz lets you conduct keyword research and apply them to your website content. After building backlinks pointing to these pages, you can track and measure their search ranking performance using the tool's built-in analytics. Refer to the data and find ways on how to optimize your campaigns even more.

Resources on how to use Moz:

17. Raven Tools


Pricing: Raven Pro ($99/month), Raven Agency ($249/month)

Why use this SEO tool?
  1. Integrate research and SEO for effective campaigns - Choose from analyzing a keyword or domain name to reveal relevant SEO data that you can leverage in developing an on- and off-page campaign to optimize for your chosen keywords and increase your backlinks at trustworthy sites. You can generate a visually stunning report of your website performance after  your campaign so you an share and communicate the results more effectively to your clients or team.
  2. Manage and optimize content from different writers - The tool's Scribe feature is perfect for content managers who are handling a pool of writers who will produce articles and posts for their client blogs. Managers can input the content in Scribe and analyze their SEO scores to determine how optimized each post is for their target keyword.
  3. Analyze social media information - Sign up your social media accounts in Raven Tools so you can track your feeds from each and directly reply to your fans and followers.

Resources on how to use RavenTools:

18. Searchmetrics


Pricing: Essentials ($69/month), Suite Business ($2,000/month)

Why use this SEO tool?
  1. Robust keyword research and analysis feature - Since all great SEO campaigns are built by using the right keyword, Searchmetrics offers a host of features to help you find the best and most appropriate keywords to optimize for. The keyword suggest option lets you find keyword suggestions not provided by other dedicated keyword tools, while the Historical Traffic Analysis and top 50 rankings for a keyword will give you insight on how to you can improve your on-page SEO, as well as track your most current competition.
  2. Flawless reporting - A click of a button will generate a comprehensive report for you complete with images, charts, and graphics that non-SEO people will understand.
  3. Data is streamlined to your convenience - Searchmetrics gathers heaps and bounds of SEO data but it brings them back to you in the most comprehensible manner possible. The Competitive Analysis Feature lets you look back data to as far as two years ago to see how your site or competitor's has performed since then, while the Link Module reveals telling information about a site's backlinks.

Resources on how to use Searchmetrics:

19. SEO Powersuite

seo powersuite

Pricing: Free, Pro ($299/month), Enterprise ($699/month)

Why use this SEO tool?
  1. Stay on top of your website's technical factors - The tool's Site Auditor will reveal to you all the on- and off-page factors of your website. You can use the data to attend to SEO areas that need improvement and maintain the performance on those that you have been doing correctly. If you are working on client sites, you can create a customizable and easy to understand report that you can share with them.
  2. Monitor site rankings on search results - Rank Checker lets you view your web page's performance and your keyword phrases on Google, Bing, and other search engines to determine how you should approach your SEO campaign with your chosen keywords.
  3. Stay on top of your links as well as your competitors - Using SEO Spyglass and Link Assistant together will allow you to find link prospects using your competitor's link profile, which could form as the foundation of the link building campaign.

Resources on how to use SEO Powersuite:

20. cognitive SEO


Pricing: Professional ($99/month), Premium ($199/month), Elite ($499/month), Build Your Plan ($999/month)

Why use this SEO tool?
  1. Create reports and campaigns in an instant - Auditing a website to reveal relevant SEO data and turning them into a visually appealing report filled with charts and stats can be done with a click of a button using cognitiveSEO. Setting up a campaign gives you more access to SEO data and the ability to compare your competitor for backlinks and other pertinent SEO information.
  2. Receive data-driven link analysis - Get a lowdown of all your links that include vital SEO metrics as well as non-standard factors (type of page where the link is posted, location of link on page, anchor text, and more). You have the ability to filter the links from the list according to metric and depending on your priority.
  3. Track SERP for chosen keywords - Use data featured in this option to get a better understanding of your competition for the same keyword and formulate a strategy on how to approach your link building campaign.

Resources on how to use cognitive SEO:

Content delivery network

To ensure that your website or blog will continue to perform at full power at all times regardless of the thousands - if not millions - of visitors you will receive at the same time, you need a CDN that will manage your bandwidth and provide visitors with a seamless user experience and fast loading times.

21. MaxCDN


Pricing: Bandwidth Pricing Per GB. Click here for more information.

Why use this SEO tool?
  1. Make your site or blog load faster - Site speed has been considered as an SEO factor, which is why you need to use a content delivery network (CDN) out there. MaxCND is one of the best out there that lets you save bandwidth and reduce web hosting load to provide consistently fast loading times regardless of number of visitors viewing your site at the same time.
  2. Lets you customize CDN options  - The tool's control panel features SSL support, helpful analytics to figure out who your visitors are and how they are accessing your site, and the ability to deliver different types of content on your site while maintaining site speed, among others.
  3. Increase website security - Keep your website risk-free using MaxCDN's IP whitelisting and two-step authentication to keep spammers as far away as possible.

Resources on how to  use MaxCDN:


The foundation of every successful SEO campaign ends and begins again with your website analytics tool.
Harnessing the power of this tool by tracking and measuring the appropriate metrics for your SEO strategies will allow you to determine the hits and misses of your campaign, which you can use to further tweak and improve your campaigns until you get them right.

22. Google Analytics

google analytics

Pricing: Free

Why use this SEO tool?
  1. Definitive and comprehensive analytics tool - Provides valuable website data to help you determine the best referral sources, bounce rate, conversion rates, and more.
  2. Scale all your marketing efforts, including SEO - Create SEO goals so you can effective track your SEO campaigns in relation to the available website metrics related to your campaign.
  3. Improve content and page performance - Referring to content metrics such as bounce rate, time on page, and referral traffic, you can use the data to optimize your content accordingly so it performs on search results much better and improve visitor retention.

Resources on how to use Google Analytics:

Final Thoughts

While these are the best SEO tools that will help you get the search rankings your website or blog deserves, these are by no means miracle workers.

They won't make your site magically appear at the top of search results.

What these do are provide you with data to help you build and develop an effective and measurable SEO campaign that will raise your ranking at search results for your chosen keywords.

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